🦄Florin Catalin

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About Florin

I’ve been building websites and applications for the last 8 years as a hybrid UX Designer and Engineer. I've helped ship complex products for startups, non-profits, agencies, and enterprise-level companies across various industries. Currently, I'm building and leading a UX/UI practice at Blueprint Technologies, a technical services and software product company. I'm passionate about leveraging my technical expertise in engineering and human-centered design to build more accessible, usable, and reliable digital products.

Design Process

  • Understand

    Partner with stakeholders and empathize with users to define the desired outcome according to their needs. Ask questions, question assumptions, and immerse in the problem space. Identify key metrics to measure and refine.

  • Explore

    Exhaust design options early to minimize the cost of change and reduce the risk of rework. Prototype, validate, and iterate, staying close to the user. Leverage patterns and design systems to establish a consistent design language.

  • Materialize

    Implement and test with real users against assumptions, hypotheses, and defined metrics. Curate and reinforce design artifacts and reusable components. Assess and adjust for future iterations, incorporate feedback, and continue monitoring.

Work Philosophy

Every day, as a designer, I have an opportunity to form ideas, products, and solutions in a way that brings new possibilities and positivity into people's lives. As an engineer, I can bring those ideas to life and deliver them directly into the hands of users at scale. I respect and appreciate these opportunities and I constantly refine how I approach new problems to ensure that I take advantage of them with every project I touch.

Tools I Use

Skillset

  • HTML

  • CSS

  • Sass/Less

  • JavaScript

  • React

  • Redux

  • Next

  • Gatsby

  • Vue

  • Node

  • WordPress

  • Drupal

  • Roots

  • Jest

  • Cypress

  • Webpack

  • A11Y

  • Bootstrap

  • Fluent

  • Material

  • SEO

  • Git

  • Tableau

  • Agile/Scrum

  • Figma

  • InVision

  • Axure

  • Photoshop